Meta Tags, Title Tags, Description Tags and Key Word Tags

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There are three important Meta Tags that ArtWork NetWork recommends to use in your web pages.

These are; Title, Description and lastly the Keywords tags.

Title Tags

Title tags should describe the topic of the page i.e. 'Meta Tags, Title Tags, Description Tags, Key Word Tags, by ArtWork NetWork' is the title of this page.

Description Tags

A description tag offers an expansion of the Title Tag but in a readable format and MUST be 'on topic'. It is often the snippet of text that heads the displayed result in the search engine. A user may only scan for a second the result and if yours is irrelevant or difficult to read, you're probably not going to get the visitor.

For example; You type into Google's search bar the term 'York Eco Construction' the result is Search Result for 'York Eco Construction'

Currently the Title of the York Econ Construction Home page is:

York Eco Construction are builders in York, North Yorkshire, specialising in green building for extensions, renovations and new build.

Google have created a description from the page content which is readable and would likely lead to visitors. York Eco Construction is a new website. Now that the Title & Description Tags are live, they show in the above result and will also make the page easier to find using search terms excluding the company name and the keywords and phrase.

As a golden rule, the 'title' tag should be the same as the text in the 'H1' tag.

A title meta tag looks like this:

<title>Meta Tags by ArtWork NetWork</title>

The description tag, which again should reflect the content in the first paragraph or two, looks like this:

<meta name="description" content="Meta Tags, Title Tags, Description Tags and Key Word Tags There are three important Meta Tags that ArtWork NetWork recommends to use in your web pages. These are; Title, Description and lastly the Keywords tags. Title tags should describe the topic of the page i.e. 'Meta Tags, Title Tags, Description Tags, Key Word Tags, by ArtWork NetWork' is the title of this page">


As you can see, it is a near perfect copy of the first five lines of this page. I have removed some of the repetition so that the resulting snippet will read well.

Reasons to use Artwork Network

Easy to work with

We'll come and talk to you in your place of business. We will bring samples of our work to illustrate just how we can work with you.

Awesome designs

Clients are always impressed with our work. We will go to great lengths to create design examples that are brand oriented with the clients business.

Our Experience

By combining our in depth knowledge with our passion for digital design, we can ensure that your designs are perfect and fit for purpose.

About Artwork Network

Based in Middlesbrough, Cleveland UK... Artwork Network are a graphic, print & website design company.

Providing Professionally designed and printed media to promote your business online and offline.

Our Mission

With considerable resources at our disposal, ArtWork NetWork will Plan, Design & Implement projects of any size.
Step by step communication with you is maintained throughout the project from conception to delivery.

A passion & dedication to listening to the clients needs and delivering the desired result. Whether a box of business cards to a full company branding, we will attend to every detail.